One of the signs of a change in the slope of temperatures is the change in the slope of PR descriptions.
After chanting “The hottest year ever recorded” the message became the “second hottest year on record”, and after that, four of the five hottest years ever; and now, eight of the ten hottest years.
Look out for “12 of the hottest 15 years ever”… it’s coming.
It’s time to knock this on the head. It’s true, but meaningless. It appeals to that prehistoric part of our brains and “gets” to people in the same way that rising stock markets do. For example back in October 2007 we could have said that the top 8 of 10 record Dow Jones results were set that month (and look what that did for the Dow?)
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